A fair question–but there's no straight answer.
We can't force anyone to listen to your music.
Ads create opportunities, not guaranteed streams.
The number of streams you get depends on your budget, targeting,
and–most importantly how strong your song and visuals are.
If someone tells you exactly how many streams you'll get, be wary.
That usually means they're using black-hat tactics that generate
the appearance of results without helping your music career.
In fact, black hat tactics only end up hurting you as they often violate
Terms of Service while also not getting your music into actual peoples ears.
What we do know is that every stream we drive feeds real listener data into
Spotify's algorithm. Even listeners who skip before the 30-second mark still
provide actionable & valuable insights. These aren't empty vanity plays–they
help Spotify better understand who your audience is (& is not) so it can
recommend your music to the exact right people.
Bottom line: Ads aren't a silver bullet.
They create opportunities–& great songs get great results.
You'll see streams start coming in as soon as your ads go live–but the
\real magic happens when campaigns have time to build momentum.
Here's how it works:
Week 1: Ads start bringing listeners & platforms
(Meta, TikTok, YouTube) begin learning who's engaging most.
Month 1: Your campaign gets smarter.
As more people interact with your song, platforms refine targeting
& Spotify starts recognizing listener behavior.
Months 2 & 3: Ads get more efficient.
Your cost per listener drops, Spotify recommends your songs more
& you start seeing organic growth alongside your paid campaigns.
A lot of artists think about ads in short bursts–promoting
a single release, then stopping. But the best results come
when ads stay on year–round. You can switch out songs as
you release new music, turning your ad campaigns
into a constant fan-building machine instead of a one-off promo.
Can you run ads for just a few weeks? Sure.
Our two-week trial is designed to help you test the waters.
But if you want to build a realaudience & lower your costs over time,
longer campaigns perform the best.
Bottom line: "99% of success is consistently doing the most
obvious thing for an uncommonly long period of time."
(Shane Parrish)
The longer your ads run, the more data they collect,
the smarter your targeting gets & the more Ad platforms
& Spotify puts your music in front of the right people.
To run an ad campaign you'll need:
A song on Spotify.
Access to Spotify for Artists
A profile for your music on the platform we're running your campaigns on.
Access to the platforms business suite (Meta Business Suite, Google Ads,
or TikTok Business Suite) with a pre-existing dataset (pixel) or the platform equivalent.
Missing something?
No worries–we can help.
Our goal is get everything set up inside your own account
so you retain control over your data, results & long-term strategy.
⚡ Need us to set up business profiles or tracking pixels? ⚡
We offer a one-time setup service for $249, ensuring everything
is optimized before launching your first campaign.
No, we do not offer refunds.
Here's why:
You're paying for our labor, expertise & strategic execution–not guaranteed results.
Marketing is an investment, not a magic lamp. Ads create opportunity, not guarantees.
Ad spend is paid directly to the ad platform (Meta, TikTok, YouTube)
& is non-refundable per their terms and conditions.
Our management fees cover the time and expertise we invest in setting up,
testing & optimizing your campaign. Once that work is done,
we can't undo the hours we've put in.
Not sure if ads are right for you?
Our "For the Curious" campaign lets you test the waters
before committing to a long-term strategy.
Yes, you can cancel anytime.
If you're not happy with the results, let us know to hit the brakes.
That being said, ads take time to optimize. We recommend
running ads for at least two to three months to allow data
to build, costs to drop, and results to improve.
Important: canceling a campaign doesn't mean a refund.
Our management fees are retained per our refund policy.
However, since ad spend is paid directly to the platform (Meta, TikTok, YouTube),
you won't be charged further once your ads are paused.
No–your management fee and ad spend minimum covers one platform (Meta, TikTok, or YouTube).
Each requires its own strategy, creative, testing, and optimization.
Running ads on a second platform isn't just an add-on–it's an entirely new campaign that takes just as much work to set up and manage as the first. If you want to run ads across multiple platforms, you'll need separate campaigns, separate management fees, and separate ad budgets.
We recommend starting with one platform to focus your budget effectively.
During our initial strategy call, we'll determine the best fit for your goals.
Once you're seeing strong results, we can explore expanding to additional platforms.
Not neccessarily. Ads work for any song, whether its brand new or years old.
That said, Spotify's algorithm does tend to favor newer releases,
so a fresh track may gain additional momentum. However, if you only focus
on new releases, you're missing out–many of the biggest hits took years to break.
A strong campaign can also prime the pump for upcoming releases by growing your
listener base ahead of time. Running ads on older songs also helps build long-term
momentum, feeding real listener data into Spotify so every future release performs better.
Here's the thing–playlists get streams, ads get fans.
Both can play a role in your strategy, but knowing the difference is key.
Playlist pitching can be a cost-effective way to get streams, but it comes with risks.
You're paying for placement, not engagement. Most listeners tune into the playlist itself,
not necessarily the artists in it. Even if your song gets streams, it doesn't mean you're
building fans or momentum. And that's not even really getting into the
bot scams you'll need to avoid.
Ads are different. They put your music in front of real people who choose to
listen, save, follow & engage. Every interaction––positive or ngative––feeds
Spotify's algorithm with real listener data, helping your music reach the right
audience. That's not something playlisting can guarantee.
That's why we see playlisting as a passive streaming strategy, & ads as
an active fan-building strategy. One gets your song in front of more ears.
The other helps build an audience that comes back again.
Yes, but it's not always the best move for streaming.
Retargeting works well for pulling people back––which works well for
for merch sales, ticketing, & other direct conversions. But when it comes to
streaming, the best results usually come from cold audiences––people who've
never heard your music before.
That said, if you have an engaged audience, we can build a retargeting
strategy that makes sense for your goals.
There are no hard rules here––it's always case by case.
Hey, it happens.
Ad platforms can be unpredictable.
Whether it's Meta, TikTok, or Google, accounts can get
flagged or suspended without warning.
If this happens, here's what we can do:
We can guide you through the appeal process.
Each platform has its own reinstatement steps & we know
the best ways to navigate them. Recovery takes time,
but we'll help you figure out the next move.
We can run ads from our accounts–but we prefer not to.
Keeping everything under your account ensures you own your data,
audience, and results. If a temporary workaround is needed, we can discuss options.
We can handle your account recovery for you.
This comes with costs to you, as reinstating accounts takes time & effort,
so we'll need to work out a fair solution if we take on that process, and even then
we cannot guarantee your accounts get reinstated. That being said, we can
promise to get you to a place where you can run ads again, even if that
means just creating brand new accounts to run ads from.
That said, we've never had a client's account get shut down or flagged.
We follow platform guidelines to keep everything compliant,
reducing the risk of issues before they happen.
We've run millions of dollars of ads at this point, so scaling up is nothing new to us.
Larger budgets open up more opportunities––but they also require
more strategy, optimization & hands on management.
Our pricing adjusts to reflect that.
Up to $10k/month → management fee: 30% of ad spend
$10k–$20k/month → 30% on the first $10k, then 20% on anything above that
Above $20k/month → Reach out, and we'll structure a plan that
makes sense for your goals and respects your budget.
Bigger budgets scale faster, but they also come with more complexity. Our pricing ensures your campaigns stay optimized, your budget ins't wasted & your growth is strategic.
Yes, but these campaigns work differently from standard music promotion.
Tour Ads → We have a separate process built specifically for selling tickets.
If you're looking to promote live shows, check out our dedicated tour ads page.
Merch & Sales Ads → We run these too, but the strategy is not the same as
music promotion. Our focus is on building fans FIRST–because
fans buy merch, not just listeners.
If you're interested in running merch or sales-driven ads, reach out for a consultation.
These are scope-dependent campaigns & we want to ensure
they alight with your goals & our current capacity as a small agency.
A fair question–but
there's no straight answer.
We can't force anyone
to listen to your music.
Ads create opportunities,
not guaranteed streams.
The number of streams you get
depends on your budget,
targeting, and–most
importantly how strong
your song and visuals are.
If someone tells you exactly how
many streams you'll get, be wary.
That usually means they're using
black-hat tactics that generate
the appearance of results without
helping your music career.
In fact, black hat tactics only
end up hurting you as they often
violate Terms of Service while also
not getting your music into
actual human ears.
What we do know is that every
stream we drive feeds real
listener data into Spotify's algorithm. Even listeners
who skip before the 30-second
mark still provide actionable & valuable insights.
These aren't empty vanity
plays–they help Spotify better
understand who your audience
is (& is not) so it can recommend
your music to the exact right
people at the exact right time.
Bottom line:
Ads aren't a silver bullet.
They create opportunities–
& great songs get great results.
You'll see streams start coming in
as soon as your ads go live–
but the real magic happens when
campaigns have time
to build momentum.
Here's how it works:
Week 1: Ads start bringing listeners
& platforms (Meta, TikTok, YouTube)
begin learning who's engaging most.
Month 1: Your campaign gets smarter. As more people
interact with your song,
platforms refine targeting
& Spotify starts recognizing
listener behavior.
Months 2 & 3: Ads get more
efficient.Your cost per listener
drops, Spotify recommends
your songs more& you start
seeing organic growth
alongside your paid campaigns.
A lot of artists think about ads
in short bursts–promoting a
single release, then stopping.
But the best results come
when ads stay on year–round.
You can switch out songs as
you release new music, turning
your ad campaigns into a
constant fan-building machine
instead of a one-off promo.
Can you run ads for
just a few weeks? Sure.
Our two-week trial is designed
to help you test the waters.
But if you want to build a real
audience & lower your costs over
time, longer campaigns
perform the best.
Bottom line:
"99% of success is consistently
doing the most obvious
thing for an uncommonly
long period of time."
(Shane Parrish)
The longer your ads run,
the more data they collect,
the smarter your targeting
gets & the more Ad platforms
& Spotify puts your music in
front of the right people.
To run an ad campaign you'll need:
A song on Spotify.
Access to Spotify for Artists
A profile for your music
on the platform we're running
your campaigns on.
Access to the platforms
business suite (Meta Business
Suite, Google Ads, or TikTok
Business Suite) with a
pre-existing dataset (pixel)
or the platform equivalent.
Missing something?
No worries–we can help.
Our goal is get everything set up
inside your own account so you
retain control over your data,
results & long-term strategy.
⚡Need us to set up business⚡
⚡profiles or tracking pixels?⚡
We offer a one-time setup
service for $249, ensuring
everythingis optimized before
launching your first campaign.
No, we do not offer refunds.
Here's why:
You're paying for our labor,
expertise & strategic execution–
not guaranteed results.
Marketing is an investment,
not a magic lamp. Ads create
opportunity, not guarantees.
Ad spend is paid directly to the
ad platform (Meta, TikTok, YouTube)
& is non-refundable per their
terms and conditions.
Our management fees cover the
time and expertise we invest in
setting up, testing & optimizing
your campaign. Once that work
is done, we can't undo the
hours we've put in.
Not sure if ads are right for you?
Our "For the Curious" campaign
lets you test the waters before
committing to a long-term strategy.
Yes, you can cancel anytime.
If you're not happy with the results,
let us know to hit the brakes.
That being said, ads take time to
optimize. We recommend
running ads for at least two to
three months to allow data
to build, costs to drop
& results to improve.
Important: canceling a campaign
doesn't mean a refund.
Our management fees are
retained per our refund policy.
However, since ad spend is paid directly to the platform
(Meta, TikTok, YouTube),
you won't be charged further
once your ads are paused.
No–your management fee
and ad spend minimum
covers one platform
(Meta, TikTok, or YouTube).
Each requires its own strategy,
creative, testing & optimization.
Running ads on a second
platform isn't just an add-on–
it's an entirely new campaign
that takes just as much work to
set up and manage as the first.
If you want to run ads across
multiple platforms, you'll need
separate campaigns, separate
management fees, and
separate ad budgets.
We recommend starting with
one platform to focus your
budget effectively.
During our initial strategy call,
we'll determine the best fit for
your goals. Once you're seeing
strong results, we can explore
expanding to additional platforms.
Not neccessarily.
Ads work for any song,
whether its brand new or years old.
That said, Spotify's algorithm
does tend to favor newer
releases, so a fresh track may
gain additional momentum.
However, if you only focus on
new releases, you're missing
out–many of the biggest hits
took years to break.
A strong campaign can also
prime the pump for upcoming
releases by growing your listener
base ahead of time. Running ads
on older songs also helps build
long-term momentum, feeding
real listener data into Spotify so
every future release performs better.
Here's the thing–playlists get streams, ads get fans.
Both can play a role in your strategy,
but knowing the difference is key.
Playlist pitching can be a cost-effective way to get streams,
but it comes with risks.
You're paying for placement,
not engagement. Most listeners
tune into the playlist itself, not
the artistsin it. Even if your song
gets streams, it doesn't mean
you're building fans or
momentum. And that's not
even really getting into the bot
scams you'll need to avoid.
Ads are different. They put your
music in front of real people
who choose to listen, save,
follow & engage. Every
interaction––positive or
negative––feeds Spotify's
algorithm with real listener
data, helping your music
reach the right audience.
That's not something
playlisting can guarantee.
That's why we see playlisting
as a passive streaming
strategy & ads as an active
fan-building strategy.
One gets your song in front of
more ears, the other helps
build an audience that
comes back again.
Yes, but it's not always the
best move for streaming.
Retargeting works well for pulling
people back––which works well for
merch sales, ticketing, & other
direct conversions. But when it
comes to streaming, the best
results usually come from cold
audiences––people who've
never heard your music before.
That said, if you have an engaged
audience, we can build a
retargeting strategy that
makes sense for your goals.
There are no hard rules here–
it's always case by case.
Hey, it happens.
Ad platforms can
be unpredictable.
Whether it's Meta, TikTok,
or Google, accounts can
get flagged or suspended
without warning.
If this happens,
here's what we can do:
We can guide you through
the appeal process. Each
platform has its own
reinstatement steps & we
know the best ways to navigate
them. Recovery takes time,
but we'll help you figure
out the next move.
We can run ads from
our accounts–but
we prefer not to.
Keeping everything under
your account ensures you
own your data, audience & results.
If a temporary workaround
is needed, we can discuss options.
We can handle your
account recovery for you.
This comes with costs to you,
as reinstating accounts takes
time & effort, so we'll need to
work out a fair solution if
we take on that process,
and even then we cannot
guarantee your accounts get
reinstated. That being said,
we can promise to get you to
a place where you can run
ads again, even if that means
just creating brand new
accounts to run ads from.
That said, we've never had a
client's account get shut
down or flagged.
We follow all platform guidelines
to keep everything compliant,
reducing the risk of issues
before they happen.
We've run millions of dollars
of ads at this point, so scaling
up is nothing new to us.
Larger budgets open up more
opportunities–but they also
require more strategy,
optimization & hands
on management.
Our pricing adjusts to reflect that.
Up to $10k/month
↓
management fee: 30% of ad spend
$10k–$20k/month
↓
30% on the first $10k,
then 20% on anything above that
Above $20k/month
↓
Reach out & we'll structure a plan
that makes sense for your goals
& respects your budget.
Bigger budgets scale faster,
but they also come with more
complexity. Our pricing ensures
your campaigns stay optimized,
your budget ins't wasted
& your growth is strategic.
Yes, but these campaigns
work differently from
standard music promotion.
Tour Ads
↓
We have a separate process
built specifically for selling tickets.
If you're looking to promote live
shows, check out our
dedicated tour ads page.
Merch & Sales Ads
↓
We run these too, but the
strategy is not the same as
music promotion. Our focus
is on building fans FIRST–
because fans buy merch,
but casual listeners don't.
If you're interested in running
merch or sales-driven ads,
reach out for a consultation.
These are scope-dependent
campaigns & we want to
ensure they alight with your
goals & our current capacity
as a small agency.
